You can make a web site anytime you want, make it look great, and put quality content in it, but if your site does not have SEO touch to it, the site may just very well be not published at all because nobody would know it. In this regard, you need to know how to top in major search engines and make your web site known to Internet users worldwide.

One thing that you need to do is to not buy a new domain unless you really need to buy one. Search engines would look at the longevity of domains most of the time. If you buy a new domain, it will mean loss in traffic as search engines will bring you back at the bottom even if you use the same name or keywords from your last domain.

Some web designers think it is good to optimize your site for the search engines itself. This is not a good practice because targeting your audience is much more effective. The thing about Internet users these days is they do not like something being forced to them. Even if Google puts you on top, if the user finds out the keywords used were simply for optimization purposes and does not really have what they are looking for, they will end up leaving your site even before the pages fully load.